Marketing A New Virtual World - me2everyone
This is a visual representation of the me2everyone virtual world.
I recently noticed a discussion post on a LinkedIn group in which I am a member. The post was listed under the header “Jobs” and read “100 FREE Shares & Employment Options with a new Internet business”. While I am not currently seeking employment, I was drawn in by the title and I clicked to learn more.
The post went on to describe the “job” as:
“Takes 30 secs to get the gist. www.me2everyone.com/409376 A 3d party investor for a creative new internet business (ebay meets Linkedin) is offering 100 FREE shares for a free membership and 200 for referrals. It’s simple, quick, there’s no financial cost or risk to you. www.me2everyone.com/409376″
What I find particularly interesting about this virtual world, called me2everyone, is the focus on business (you can view the landing page video below). I did click through and register, mostly out of interest in emerging virtual worlds.
The landing page immediately discusses how you can make money and find jobs inworld. Even the hook to get new members involves offering shares, which is obviously business related. After I registered I learned that the world is not yet active. They are building a solid base before launching this summer (2009). This is presumably an attempt to overcome many of the pitfalls that Second Life has encountered.
This focus on business may attract businesses and marketers, but will it scare away users? Will it become spam filled?
I really like the idea of giving out shares as a way to attract people to the world. Not only will it draw entrants, it is a great way to ensure people will return to the world. By offering shares people feel invested in the success of a company and are more likely to promote the world and to return once it has launched.
The world also appears to be less graphically intensive than Second Life which may help retain users once they register. I am very interested to see where this world is headed. Is this the virtual world we’ve been waiting for to make virtual world marketing mainstream? I guess we’ll have to wait until next year to know for sure. Of course, who really knows where technology will be in 365 days….
Tags: marketing, me2everyone, new virtual world, Second Life, virtual world, Virtual Worlds
April 23rd, 2009 at 8:25 pm
Interesting blog post. What would you say was the most important marketing factor?
April 24th, 2009 at 9:07 am
I think that several marketing factors ave involved in making this a successful campaign, although the success can’t be measured until launch date. Primary among these factors is the share program.
First of all I think that offering new users shares for a subscription and additional shares for recruiting new subscribers will create a sense of ownership within the subscriber community. People will feel as though they have a vested interest in the success of the virtual world because they will likely view themselves as owners, kind of the same situation that WestJet created amount flight attendants. This will also encourage users to actively recruit new subscribers.
Ensuring a large subscriber base prior to launch is key to a successful virtual world. This is especially true if you consider that one of the biggest criticism facing Second Life is a lack of people with whom users can interact. Additionally making these users feel like owners will keep them coming back and choosing me2everyone above virtual worlds in which they currently participate.
While I think that offering an mlm type of shares system is the most important marketing factor, there are plenty of other factors at work here that I think will make me2everyone a strong competitor for Second Life. But all this remains to be seen as the world has yet to launch.
Hopefully this answers your question John. You have inspired me to write more on virtual world marketing because I really feel that this is the wave of the future.
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A virtual world targeted at doing business online…….
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